Charity Workshop Series
The Ireland Funds Great Britain has launched a series of expert-led workshops for charities. This exciting new series aims to help charities to elevate their fundraising capabilities. Leading individuals in the charity sector will share their lived experience of taking smaller campaigns and organisations to national scale, leveraging the private and public sectors on the way.
“If you are doing two things at once, you are not doing anything,” John McIvor
John McIvor, Head of International Communications at Bank of America, led the fourth and final Forás Forum workshop of this series, sharing tips on how to stand out from the crowd. He discussed the prevalence of permanent distraction, a term he has coined to describe our ever decreasing attention span in smartphone obsessed modern world. John underlined that we must rethink how we communicate and provided tips on compelling communications – succinct messages, with engaging storytelling alongside advocates of your charity who support and strengthen your message
About John McIvor
As Head of International Communications at Bank of America, John’s responsibilities include coordinating the strategic planning and execution of the company’s international media and employee engagement communications.