b'CASE STUDIES CLONMEL JUNCTION FESTIVALLONG-TERM ARTISTIC PLANNING AND FUNDRAISINGOUTCOME:Anumberofsignificant outcomeshaveresultedfromtheintro-ductionofalong-termplanningapproach pairedwithnewfundraisingmechanisms.A sponsor who had contributed for 10 years, madeathree-yearcommitmentat250% oftheiroriginalinvestmentlevel.AttheintroductionoftheCommissioningPatron Programme,threelong-term, 300-level Festival Friends increased their gifts to the500 level.THE ABBEY THEATREINTEGRATION OF MARKETING AND FUNDRAISING EFFORTSOUTCOME:In one year, the Abbey Theatre has more than doubled its membership base, representinga52%growthinmembership income. Additionally, 17% of the membership renewals in 2013 increased their giving from one level to the next. During the same period, total individual giving grew 36%. THE ARKBUILDING FAMILY THROUGH MEMBERSHIPOUTCOME: TheArkhasattracted52 new Family Members, resulting in increasedrevenue. By the end of 2014, the Arks target was to retain 200 family members; by 2015, thatgoalincreasedto300.Whilerevenue from this program is still relatively modest,itssignificantgrowthinoneyearalonearguesforciblyforthefutureimpactofa properly-resourced effort.WEXFORD FESTIVAL OPERA (WFO)MAJOR DONOR FUNDRAISINGOUTCOME:Between 2011 and 2013, WFO generated increased revenue from major gifts. Giftsfrommajordonorsincreasedinvalue by an overwhelming 81% from 2012 to 2013 alone. Major gift revenue represented 3.2% of the Festivals total income in 2012; and repre-sented almost double that, or 5.6%, in 2013. Approximately half of the donors in this period were new to WFO, representing a major expan-sion in the diversity of WFOs funding base.connect2015 | 19'